Primos Hunting Calls

Primos Hunting, is one of the top brands in terms of hunting calls, gear, and other accessories. I decided to review the company and discuss some strengths and weakness of the company itself, but also of the website they use to sell the majority of their product.

Even though Primos is a top brand in the industry they have something that is rather unique. Primos, is a manufacturer as well as a retailer. However, they do not own a traditional brick and mortar store. Instead, Primos relies on major retailers such as Cabela’s and Bass Pro Shops to sell their merchandise as well as the Primos website. This unique selling tactic really makes Primos stand out and in a negative way. I say this because Primos loses a lot of advertisement just by not having their own retail store. This lack of a physical location makes Primos dependent upon other retailers to purchase their products and help in the marketing efforts.

The Primos website is top of the line. The website is very modern which is an advantage in the outdoor industry. It has a very use friendly feel to it and navigation is fast and easy for the consumer. All of the different departments are clearly marked to save the consumer time when they are searching for products or even just browsing the site for the latest in hunting technology. The website overall has an accurate theme that represent the company very well. Even if one were to view the site and have no prior knowledge of the brand, he or she would be able to identify the type of company that was selling merchandise.

Strengths	Weaknesses	Opportunities	Threats
Quality Products Strong Brand Name Strong Online Presence High Demand	High Price No Physical Location	Expanding Market Younger Generation Entering the Market Increased Use of Internet	Many Competitors Seasonal In Nature